2 Quotes
“Mass media
is passé. Today it is all about personal media”
“Social
media is word of mouth on steroids”
Twitter
Launched in 2006, Twitter is a web 2.0 social media site with
over 300 million active users (15 million in the UK). It is often called a
‘micro-blogging’ tool. This means that when posting, you don’t go into detail,
it’s more about wider experiences. Twitter can be a marketing and distribution
platform.
Journalists use Twitter because it is a source of tips,
marketing and distribution platform, and vox plots.
So social media can assist in the production, marketing and
exchange of news.
Kath Viner:
-30.2k Tweets (Most linked to Guardian)
-30.2k Tweets (Most linked to Guardian)
-162.6k Followers
Abhijit Majumder:
-32.8k Tweets (some linked to Daily Mail)
-86.7k Followers
Owen Jones:
-101.2k Tweets (Politics mainly, Guardian)
-401.2k Followers
Curated Content
It’s fair to say that there is too much happening in the world
for us to keep with. We can only realistically process a small amount of news.
But who should decide?
Supply-led content:
‘Gatekeepers’ give us the news that they think is important.
In news this would be editors and journalists. An analogy would be radio DJ’s
playing the songs they want you to listen to.
Con: could be biased, change your views on what you think
about news.
Pro: They would give us the biggest news, and what most of
the world would be worrying about.
Demand-led content:
No ‘gatekeepers’, we decide what’s important. We follow the
people that interest us and ignore the rest. An analogy would be creating our
own Spotify playlist.
Con: May not show most important or viral news, which is what you may be looking for.
Pro: It’s all personalised, you only see the stuff you want
to see and hear the stuff you want to hear.
